Wednesday, 16 March 2011

What A Mug!

I still don't know whether this is one of the most amusing marketing errors I've ever come across, or simply a very, very clever sales idea, but this advertisement by Guangong Enterprises for a Will & Kate Royal Wedding mug has caused me much amusement this week. What's so funny about it? Well, look closely.

A part of me hopes this really is just a glaring oversight, while the cynic in me has begun to wonder whether someone is putting out a product with a difference, in the hope that it will bring them more sales. Mind you, so what if it is? It's very clever - I know I would be far more likely to buy this mug over a more accurate one. Whereas a proper Will & Kate mug causes eye-rolling and reeks of chintz, with this version from Guangdong Enterprise, at least I would have a jolly good chuckle every time I made a cup of tea.

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